{"id":37733,"date":"2025-03-17T14:29:19","date_gmt":"2025-03-17T08:59:19","guid":{"rendered":"https:\/\/pinkcitynow.com\/index.php\/2025\/03\/17\/cmai-connects-600-plus-vendors-to-sustainable-fashion-via-su-re-website-and-supply-chain-directory\/"},"modified":"2025-03-17T14:29:19","modified_gmt":"2025-03-17T08:59:19","slug":"cmai-connects-600-plus-vendors-to-sustainable-fashion-via-su-re-website-and-supply-chain-directory","status":"publish","type":"post","link":"https:\/\/pinkcitynow.com\/index.php\/2025\/03\/17\/cmai-connects-600-plus-vendors-to-sustainable-fashion-via-su-re-website-and-supply-chain-directory\/","title":{"rendered":"CMAI connects 600 Plus Vendors to Sustainable Fashion via SU.RE Website and Supply Chain Directory"},"content":{"rendered":"
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Mumbai (Maharashtra) [India], March 17:<\/strong> <\/span>The\u00a0Clothing Manufacturers Association of India (CMAI)\u00a0has launched the\u00a0SU.RE website\u00a0and the\u00a0SU.RE Sustainable Supply Chain Directory, marking a significant step in India\u2019s sustainable fashion movement. The website serves as a comprehensive platform to facilitate the Indian apparel industry\u2019s transition to sustainable practices, while the directory features\u00a0600+ verified vendors\u00a0across key categories such as fabric manufacturers, recyclers, sustainable packaging experts, and certification bodies. These initiatives provide brands with valuable resources, foster collaborations, and enable responsible sourcing with ease.<\/p>\n

The SU.RE \u2013 Sustainable Resolution website offers education, resources, and a collaborative space for brands, manufacturers, and stakeholders. It provides valuable insights through news articles and case studies, showcasing industry leaders\u2019 sustainability efforts. The Open Source Supply Chain Directory connects brands with sustainable vendors specializing in fabrics, trims, manufacturing, packaging, and recycling, enabling seamless sourcing and best practice sharing. The platform also facilitates knowledge exchange and transparent communication through dedicated sustainability initiatives and events.<\/p>\n

Developed in collaboration with the\u00a0Centre for Environment Education (CEE)\u00a0and the\u00a0Global Alliance for Textile Sustainability (GATS), the\u00a0SU.RE Sustainable Supply Chain Directory\u00a0serves as a one-stop platform to facilitate knowledge-sharing, innovation, and accessibility in sustainable sourcing. By streamlining connections between fashion brands and eco-conscious suppliers, it fosters a seamless transition to greener production processes.\u00a0This initiative is particularly crucial as the Indian sustainable fashion market is projected to grow at a\u00a0CAGR of 45%,\u00a0expanding from\u00a0INR 2,700 Cr in FY24 to INR 25,000 Cr in FY30.<\/p>\n

Sustainability is no longer a choice but a necessity, as the fashion industry continues to grapple with environmental and ethical challenges. For instance, washing clothes\u00a0200 times a year consumes nearly 15,000 liters of water and energy,\u00a0while\u00a0less than 50% of textile waste is reused or remanufactured.\u00a0Adopting mindful laundry habits and implementing sustainable production processes can significantly reduce this impact. Moreover, the Indian fashion industry also faces ethical concerns, including\u00a0lack of transparency and weak enforcement of\u00a0labor laws, particularly in informal sectors.\u00a0Addressing these issues through responsible sourcing and ethical manufacturing practices is critical for the industry\u2019s long-term sustainability.<\/p>\n

The\u00a0SU.RE (Sustainable Resolution) initiative\u00a0is India\u2019s largest voluntary commitment to sustainability in the apparel industry. An initiative of\u00a0CMAI, jointly with\u00a0Reliance Brands Limited (RBL)\u00a0and supported by the\u00a0United Nations in India, SU.RE has driven\u00a0industry-wide efforts since 2019\u00a0to promote\u00a0responsible sourcing, eco-friendly materials, and ethical manufacturing.<\/p>\n

At its core, SU.RE follows a five-point manifesto guiding the industry\u2019s transition towards sustainability:<\/p>\n

    \n
  1. 1. Environmental Awareness<\/strong>\u00a0\u2013 Understanding the environmental impact of garment production.<\/li>\n
  2. 2. Sustainable Sourcing<\/strong>\u00a0\u2013 Prioritizing certified raw materials with a positive environmental impact.<\/li>\n
  3. 3. Responsible Decision-Making<\/strong>\u00a0\u2013 Ensuring sustainability across the value chain through traceable, renewable materials and processes.<\/li>\n
  4. 4. Transparent Communication<\/strong>\u00a0\u2013 Engaging consumers and media through product labeling, social media, and in-store messaging.<\/li>\n
  5. 5. Long-Term Commitment<\/strong> \u2013 Aiming for a significant shift towards sustainability by 2030, addressing climate change and supporting the UN Sustainable Development Goals (SDGs).<\/li>\n<\/ol>\n

    With the introduction of the SU.RE website and the Sustainable Supply Chain Directory, CMAI is equipping brands with the tools and resources to drive meaningful change in the fashion industry. The website and directory were officially launched at\u00a0Bharat Tex 2025, marking a major milestone in India\u2019s journey toward a more responsible and globally competitive apparel sector.<\/p>\n

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Mumbai (Maharashtra) [India], March 17: The\u00a0Clothing Manufacturers Association of India (CMAI)\u00a0has launched the\u00a0SU.RE website\u00a0and the\u00a0SU.RE Sustainable Supply Chain Directory, marking a significant step in India\u2019s sustainable fashion movement. The website serves as a comprehensive platform to facilitate the Indian apparel industry\u2019s transition to sustainable practices, while the directory features\u00a0600+ verified vendors\u00a0across key categories such as…<\/p>\n","protected":false},"author":1,"featured_media":37734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[649,648],"class_list":["post-37733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-pr","tag-press-release"],"_links":{"self":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts\/37733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/comments?post=37733"}],"version-history":[{"count":0,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts\/37733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/media\/37734"}],"wp:attachment":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/media?parent=37733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/categories?post=37733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/tags?post=37733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}