{"id":30751,"date":"2024-08-23T19:27:24","date_gmt":"2024-08-23T13:57:24","guid":{"rendered":"https:\/\/pinkcitynow.com\/index.php\/2024\/08\/23\/liberty-shoes-unveils-mera-joota-hindustani-campaign-to-celebrate-independence-month\/"},"modified":"2024-08-23T19:27:24","modified_gmt":"2024-08-23T13:57:24","slug":"liberty-shoes-unveils-mera-joota-hindustani-campaign-to-celebrate-independence-month","status":"publish","type":"post","link":"https:\/\/pinkcitynow.com\/index.php\/2024\/08\/23\/liberty-shoes-unveils-mera-joota-hindustani-campaign-to-celebrate-independence-month\/","title":{"rendered":"Liberty Shoes Unveils \u2018Mera Joota Hindustani\u2019 Campaign to Celebrate Independence Month"},"content":{"rendered":"
\n

New Delhi, August 22:<\/strong> As India celebrated its Independence Day, Liberty Shoes, a beloved name in the nation\u2019s footwear industry, proudly launched its latest campaign, \u201cMera Joota Hindustani.\u201d This campaign pays homage to India\u2019s vibrant spirit, connecting with today\u2019s youth by highlighting the pride of being truly Indian.<\/p>\n

Embracing the Swadeshi ethos, \u201cMera Joota Hindustani\u201d resonates with a generation that values homegrown brands over international alternatives\u2014a sentiment Liberty has skillfully tapped into.<\/p>\n

The campaign film showcases Liberty\u2019s newest collection in a lively, festive atmosphere, celebrating the diversity that defines our nation and the shared pride in being Hindustani. At the heart of the campaign are five exceptional artists\u2014MC Square, Riar Saab, Shilpa Rao, Karan Kanchan, and Killa K\u2014who come together to create an infectious, groovy track produced and composed by Karan Kanchan.<\/p>\n

Inspired by the timeless classic \u201cMera Joota Hai Japani\u201d from 1955, the campaign reflects India\u2019s journey from its roots to becoming a modern, self-reliant nation. It underscores the \u201cMake in India\u201d initiative, celebrating brands like Liberty Shoes that have risen to global prominence while remaining deeply connected to their Indian origins.<\/p>\n

Anupam Bansal, Executive Director Liberty Shoes, shared insights into the campaign\u2019s cultural significance, emphasizing how it showcases India\u2019s rich heritage through footwear. By featuring artists from across the country, the campaign blends tradition with contemporary appeal. The music and lyrics have been thoughtfully crafted to resonate with today\u2019s generation, seamlessly transitioning from \u201cMera Joota Hai Japani\u201d to \u201cMera Joota Hindustani,\u201d infusing a renewed sense of patriotic pride.<\/p>\n

Barun Prabhakar, Head of Marketing, Liberty Shoes (the mind behind this campaign\u00a0)\u00a0said\u00a0\u201cMera\u00a0Joota\u00a0Hindustani is more than just a campaign\u2014it\u2019s a celebration of our roots, our individuality, and the vibrant spirit of Indian youth. By blending new age instances with a strong Swadeshi narrative, we\u2019ve crafted a campaign that resonates with a new generation, empowering them to wear their identity with\u00a0pride.<\/p>\n

The campaign also encourages other Indian brands to join this movement, promoting their products with slogans like \u201cMera Speaker Hindustani\u201d or \u201cMeri Jeans Hindustani.\u201d This collaborative effort aims to strengthen consumer connections to homegrown brands.<\/p>\n

Team Liberty envisions creating organic awareness about Liberty Shoes, urging audiences to connect more deeply with the brand\u2019s rich heritage. \u201cMera Joota Hindustani\u201d is not just a promotional campaign; it\u2019s a celebration of India\u2019s journey and the pride that comes with being Indian.<\/p>\n

Watch the Video:\u00a0Instagram Link<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi, August 22: As India celebrated its Independence Day, Liberty Shoes, a beloved name in the nation\u2019s footwear industry, proudly launched its latest campaign, \u201cMera Joota Hindustani.\u201d This campaign pays homage to India\u2019s vibrant spirit, connecting with today\u2019s youth by highlighting the pride of being truly Indian. Embracing the Swadeshi ethos, \u201cMera Joota Hindustani\u201d…<\/p>\n","protected":false},"author":1,"featured_media":30752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[641],"class_list":["post-30751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts\/30751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/comments?post=30751"}],"version-history":[{"count":0,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts\/30751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/media\/30752"}],"wp:attachment":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/media?parent=30751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/categories?post=30751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/tags?post=30751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}