{"id":14758,"date":"2023-01-09T06:40:56","date_gmt":"2023-01-09T06:40:56","guid":{"rendered":"https:\/\/pinkcitynow.com\/index.php\/2023\/01\/09\/redefining-traditionality-and-mindful-living-with-purvina\/"},"modified":"2023-01-09T06:40:56","modified_gmt":"2023-01-09T06:40:56","slug":"redefining-traditionality-and-mindful-living-with-purvina","status":"publish","type":"post","link":"https:\/\/pinkcitynow.com\/index.php\/2023\/01\/09\/redefining-traditionality-and-mindful-living-with-purvina\/","title":{"rendered":"Redefining traditionality and mindful living with Purvina"},"content":{"rendered":"<div class=\"dsprime\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/pnn.digital\/wp-content\/uploads\/2023\/01\/Untitled-design-4-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" style=\"margin-bottom: 10px\" \/><\/div>\n<p><strong>New Delhi:<\/strong>&nbsp;P\u016brv\u012b\u1e47a, meaning traditional, surmounts Kerala\u2019s heritage in its fresh farm products. The brand with its motto of value addition to the state\u2019s farm produce.<\/p>\n<p>The journey began in Malappuram, Kerala at the hands of the mother-daughter duo of Jaya and Parvathy Avanoor. It was Jaya\u2019s vehemency to produce organically daily-use products like turmeric, pepper, and so on joined by the acute corporate brain of Parvathy which ultimately shaped P\u016brv\u012b\u1e47a.<\/p>\n<p>P\u016brv\u012b\u1e47a through its products wants to show the real taste of rural Kerala and make people understand how beautifully the magic, purity, and centuries-old tradition have been instilled in their products. Through their craft and honesty, at P\u016brv\u012b\u1e47a they want to excel at satisfying the soul of the users with their 100% authentic farm fresh products.<\/p>\n<p>P\u016brv\u012b\u1e47a is mostly known for its \u2018Ventha Velichenna\u2019 also known as the hot processed virgin coconut oil. This oil has been their crown jewel, especially for its therapeutic and medicinal advantages in areas such as skin moisturization, memory retention, hair development, wrinkle-remover and a remedy for heat boils and diaper rash. The oil further may be used as a salad dressing, makeup remover, and anti-wrinkle treatment as it leaves behind no greasy residue. Those concerned about ulcers and gastrointestinal distress can even eat it uncooked.<\/p>\n<p>Although the procedure is lengthy and laborious, the people who take part in it are committed to ensuring its highest standards of quality.<\/p>\n<p>P\u016brv\u012b\u1e47a in its quest to add more freshness to the life of its consumers follows an eco-friendly approach where in no way it tries to contaminate the soil with any sort of chemicals and pesticides.<\/p>\n<p>The brand has also recently launched its venerable arrowroot powder, with unparalleled purity when compared to its other contemporaries.<\/p>\n<p>With the rising organic farm produces venturing onto the market, there is a plethora of locally produced such products and among such is P\u016brv\u012b\u1e47a which tries to consolidate its hold by fusing traditional knowledge with contemporary research and aim to reveal nature\u2019s hidden opulence and welcome its users to the realm of rooted luxury of such products.<\/p>\n<p>P\u016brv\u012b\u1e47a is a strong and long-lasting farm-to-kitchen brand because of the care and integrity with which it produces its goods and spreads nostalgic Keralite flavour, compelling consumers to learn more about their histories and appreciate the depth of their cultural heritage through these products.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi:&nbsp;P\u016brv\u012b\u1e47a, meaning traditional, surmounts Kerala\u2019s heritage in its fresh farm products. The brand with its motto of value addition to the state\u2019s farm produce. The journey began in Malappuram, Kerala at the hands of the mother-daughter duo of Jaya and Parvathy Avanoor. It was Jaya\u2019s vehemency to produce organically daily-use products like turmeric, pepper,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[636],"class_list":["post-14758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts\/14758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/comments?post=14758"}],"version-history":[{"count":0,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/posts\/14758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/media\/14759"}],"wp:attachment":[{"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/media?parent=14758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/categories?post=14758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pinkcitynow.com\/index.php\/wp-json\/wp\/v2\/tags?post=14758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}